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WeightWatchers
MarTech stack implementation & optimization
MarTech EngineeringConnect every signal.
Connect every signal.
Activate every customer moment.
We design, implement, and orchestrate modern marketing technology stacks—from browser pixels to server-side events—so your teams can trust the data and move faster.
1governed event model
2collection paths
∞activation possibilities
Selected Client Experience
MarTech work for category-leading brands
Our team has supported MarTech stack implementation, integration, measurement, and troubleshooting needs for these organizations.
T
The New York Times
MarTech stack implementation & optimization
SPANX
SPANX
MarTech stack implementation & optimization
Curology
Curology
MarTech stack implementation & optimization
Measurement Architecture
Client-side speed. Server-side control.
We connect browser behavior to a governed server-side layer, then distribute clean, consent-aware signals to every destination that needs them.
01Customer actionPage view · Signup · Purchase
02GTM client-sideFast pixel implementation
03Stape server-sideValidate · Enrich · Govern
04DestinationsAnalytics · CRM · Media
Pixel implementation via GTM
Data-layer design, triggers, variables, consent controls, custom templates, conversion pixels, QA, and release governance.
Event routing via Stape.io
First-party endpoints, server containers, event enrichment, deduplication, Conversion APIs, observability, and resilient destination routing.
GA4 Standards & Reliability
Measurement your teams can actually trust
We roll out consistent GA4 standards, repair broken implementations, and make debugging repeatable across sites, products, and markets.
✓
Standards rollout
Naming conventions, event schemas, parameters, and documentation.
✓
Tracking implementation
Web, ecommerce, lead generation, campaigns, and cross-domain journeys.
✓
Troubleshooting
Missing events, attribution gaps, consent behavior, and platform discrepancies.
✓
Debugging & QA
DebugView, Tag Assistant, network inspection, server logs, and automated checks.
Integration Orchestration
We connect the dots across the business
A tool is only useful when its data reaches the right team at the right moment. We orchestrate the contracts, transformations, and handoffs between systems.
SourcesWeb & appCommerceCRM
Governed data layerCollectValidateEnrichRoute
OutcomesPersonalizationMeasurementActivation
Business-Critical Foundations
Protect performance, compliance, and growth
MarTech must do more than move data. We make sure the stack supports the commercial, regulatory, and customer-experience priorities around it.
Data Compliance & Consent
OneTrust, Consent Mode v2, regional policies, data minimization, and consent-aware activation that help reduce business risk.
Speed Optimization
Tag audits, load sequencing, duplicate removal, and server-side routing that protect Core Web Vitals and conversion performance.
Search Engine Optimization
Technical SEO measurement, Search Console integration, structured data validation, and organic conversion attribution.
Ecommerce
Reliable product, cart, checkout, purchase, refund, subscription, and lifecycle events across analytics and activation tools.
Social & Media Integration
Meta CAPI, TikTok Events API, Pinterest, Snap, enhanced conversions, audience sync, and campaign attribution.
Data Quality Governance
Shared schemas, naming standards, ownership, monitoring, and documentation that keep the stack dependable as it grows.
Technology Ecosystem
The right tools, connected deliberately
We work across the stack and design integrations around your operating model—not around a vendor's preferred diagram.
Analytics & Product
GA4AmplitudeAdobe AnalyticsMixpanelHeapFirebase Analytics
Tagging & Data
Google Tag ManagerStapeSegmentTealiummParticleRudderStack
Lifecycle & CRM
KlaviyoAttentiveBrazeIterableHubSpotSalesforce Marketing Cloud
Experience & Testing
ContentsquareFullStoryHotjarOptimizelyVWOLaunchDarkly
Media & Attribution
Meta CAPIGoogle AdsTikTok Events APIPinterestAppsFlyerAdjust
Data & Governance
BigQuerySnowflakeLookerdbtOneTrustTranscend
Audit, repair, or improve your MarTech flows.
Bring us a broken implementation, an unreliable data flow, or a stack that has outgrown its original design. We'll find the gaps and create a practical path forward.